Our mission is to create exceptional experiences that have a lasting impact…every time.

Our expertise is in strategic creative event production that gives you the confidence to engage, activate and appreciate in a meaningful and authentic way.

Innovative design & bespoke planning

The grandest event project depends on the success of its smallest components. The devil really is in the detail.  Whatever you need you can trust us to design, plan and deliver a slick and memorable experience for you and your audience. More

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Precision technical production

The success of any event depends on the complex integration of vital technical components. From crystal clear sound to thrilling effects and ambient lighting, our skilled team design, coordinate and operate the lighting, sound, and video.

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compelling content Production

We create, design and produce ‘end to end’ creative technical projects to ensure the graphics match the quality of your work. Our world-class content team help you build, develop and rehearse so you can be sure of flawless live execution.

Our winners and VIP table hosts were literally blown away by what we delivered. Our new Operations and Multi-channel Directors say they have never had an experience like it.
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Our Story

Charm Event Directors was formed in 2014 by a few passionate event professionals that had over a decade of experience in the industry. As fanatical we as we were then about delivering events, we found ourselves hungry to be better and hungry to be different. We wanted to break away from the traditional agency model, become an intrinsic part of the organisations we partner with and do the very best work possible. Five years on, we have grown our organisational family and our business has flourished alongside the organisations we continue to work with.

We provide bespoke, creative, full-service solutions to every aspect of Event and Production Management. We consult and collaborate with you at every step of the way, allowing you to meet real objectives and determine measurable outcomes.

Are you an event professional with an exceptional track record?

We are always keen to hear from exceptional event professionals interested in working on projects with us and from others agencies interested in collaborating.

We consider Charm Event Directors as an extension to our own team - Charm-ED are able to slip into any project we throw at them and deliver outstanding results. We can not recommend Charm-ED highly enough.
— Training and Development Consultancy

Our people


Our people have one key thing in common. They love events: the energy, the buzz, the exhilaration and the reward of seeing your vision come to life. Here’s our team of founders, producers, creators, innovators and make-it-happeners. All individual superstars that come together to do amazing things…The Charmed Way!

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louise Hayler

Louise is a company founder who leads the production design and delivery of key events projects. She has dedicated her whole career to the Events industry and has over 15 years of experience in almost every role imaginable. As Event Director, Lou places great emphasis on a proactive approach to working and believes that good outcomes are built from great relationships.

Connect with Louise

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joanna martin

Joanna is a company founder who leads the logistical design and delivery of key event projects. Her vast experience has seen her working with an extensive range of clients across diverse business sectors. As Event Director, Jo is a creative thinker that effectively leads complex projects to successful delivery, on time and in budget. Joanna believes the difference between good and great is the attention to detail.

Connect with Joanna


Kevin Butterfield

Kevin is Charm-ED’s go-to technical expert! Kev has broad knowledge and experience across all areas of technical production; including lighting, sound, video, set design and scenic builds. As technical lead on many of our key projects he is dynamic in his approach and believes in continuous innovation and creativity to realise your vision. Kevin works closely with internal teams and external suppliers.

Once again...you’ve smashed it! Bigger and better than ever.
Thank you for everything you do. These events are incredible because of you.
— National Retailer

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