Louise Hayler - Event Director
Louise is a passionate event professional with vast experience and a broad knowledge of logistical, technical and production procedures who works with clients at a strategic level to develop creative concepts and event formats that consistently deliver objectives. As a company founder, Louise leads the production design and delivery of key events projects for Charm Event Directors and she place great emphasis on a proactive approach and believe that great outcomes are built from good relationships. With over 15 years of experience in the event industry and managing budgets of up to £5 million, Louise has a proven track record of successfully delivered events, roadshows and multiple year development programmes across the globe and across many industries, including retail, automotive, insurance, electronic, FMCG and pharmaceuticals.
Highly skilled in leading complex event projects from conception through to completion.
In-depth knowledge of audio/visual technology, design and production.
Experienced producing corporate live events and calling a variety of live shows.
Strong leadership and team building skills to maximise individual and collective performance.
Keen ability to develop and implement improvement and management procedures across projects and teams.
Preferred provider for leading international retailer for seven years across annual conferences, exhibitions, gala awards and board-level development, forums and road shows.
Product manager across three consecutive years for high profile, global electronic product launch.
Successfully managed two-year leadership and development programme which included complex logistical requirements across a network of hundreds of trainers, managers and directors across the UK.
Seamless delivery of global live event across Chicago, Texas and Singapore.
Led the delivery of a 10-week roadshow across nine locations across the UK for over 4,000 delegates coordinating activity of local suppliers.
Directed content development and production of a suite of films for large automotive client.
Has personally overseen the serving of over 100,000 cups of tea and coffee!