Louise Hayler - Event Director

Louise is a passionate event professional with vast experience and a broad knowledge of logistical, technical and production procedures who works with clients at a strategic level to develop creative concepts and event formats that consistently deliver objectives. As a company founder, Louise leads the production design and delivery of key events projects for Charm Event Directors and she place great emphasis on a proactive approach and believe that great outcomes are built from good relationships. With over 15 years of experience in the event industry and managing budgets of up to £5 million, Louise has a proven track record of successfully delivered events, roadshows and multiple year development programmes across the globe and across many industries, including retail, automotive, insurance, electronic, FMCG and pharmaceuticals.


  • Highly skilled in leading complex event projects from conception through to completion.

  • In-depth knowledge of audio/visual technology, design and production.

  • Experienced producing corporate live events and calling a variety of live shows.

  • Strong leadership and team building skills to maximise individual and collective performance.

  • Keen ability to develop and implement improvement and management procedures across projects and teams.


  • Preferred provider for leading international retailer for seven years across annual conferences, exhibitions, gala awards and board-level development, forums and road shows.

  • Product manager across three consecutive years for high profile, global electronic product launch.

  • Successfully managed two-year leadership and development programme which included complex logistical requirements across a network of hundreds of trainers, managers and directors across the UK.

  • Seamless delivery of global live event across Chicago, Texas and Singapore.

  • Led the delivery of a 10-week roadshow across nine locations across the UK for over 4,000 delegates coordinating activity of local suppliers.

  • Directed content development and production of a suite of films for large automotive client.

  • Has personally overseen the serving of over 100,000 cups of tea and coffee!